Mapping a Path to International Expansion

Wednesday 29th October 2025
Monument, London, United Kingdom
£199 + VAT

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PROGRAMME

The ‘Mapping A Path to International Expansion’ event brings together business leaders, industry experts, and stakeholders to explore the effective strategies for international growth. The event is focused on critical components of international expansion, including the rationale, stakeholder engagement, market assessment, timing and execution.

09:30 – 10:00 | Registration and Networking Breakfast
Meet fellow attendees and speakers while enjoying breakfast

10:00 – 10:20 | Opening Keynote: The Why of International Expansion
Explore the compelling reasons for expanding internationally, including market opportunities, diversification and competitive advantage

10:20 – 10:50 | Building the Business Case for International Expansion
Industry Experts discussing:
– Identifying potential markets
– Assessing risks and rewards
– Case studies of successful expansions

10:50 – 11:10 | Networking Break

11:10 – 11:40 | How to Assess the Addressable Market
– Tools for Market Research
– Analysing competitors
– Identifying customer segments and demand

11:40 – 12:10 | Execution Strategies for Successful Expansion
Discussion Points:
– Developing an actionable plan
– KPIs to measure success
– Common pitfalls and how to avoid them

12:10 – 12:30 | Closing Remarks & Q&A Session
Summary of key takeaways and open floor for questions

Our Speakers

Dunia Silan

SVP of Revenue, EMEA and JAPAC, Skimlinks

Dunia Silan is a dynamic digital executive leader with over 15 years of experience in the digital media industry, currently serving as Senior Vice President of Revenue at Skimlinks. Respected throughout the industry for building high-performing teams across multiple regions and successfully launching new markets from inception to scale up and profitability.

Francis Mac Aonghus

Snr Director, EMEA, Skimlinks

20+ years driving commercial success through strategic leadership in the ever evolving world of digital commerce. Currently at the helm of commercial strategy at Skimlinks driving expansion across UK and EMEA.

Visit Eventbrite to Book Your Place - £199

Your Partner In Global Success

We're here to help your business go global. We start by giving you a clear picture of what's out there with our deep market research and analysis. From there, we work together to build a solid global expansion plan and choose the smartest way to enter new markets.

We also handle the day-to-day operational support to make sure everything runs smoothly and help you craft a winning value proposition. Whether you need us for a full project or just for a final check on your plans, we'll help you get ready for success.

find out more about Our Services

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Market Research & Analysis

We provide deep market research and analysis to get your business ready for the international scene. We help you pinpoint the best markets and understand local culture and consumers.

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Strategy Development

We partner with you to create a solid global expansion plan. We help you pinpoint goals, find new markets, and choose the smartest entry strategy, ensuring your success.

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Operational Support

We handle the day-to-day side of your international expansion. We help you with everything from setting up offices and managing supply chains to navigating complex trade regulations and legal compliance.

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Workshops and Training

We prepare your business for the international scene with our market research and analysis. We help you pinpoint promising markets, and give you the inside scoop on local cultural norms and consumer behaviour.

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Crafting Your Value Proposition

We help you win over senior leaders by crafting a powerful value proposition. We create key messages and presentations that position you as a true partner to help you close bigger sales.

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Consultancy

You don't always need us to do all the heavy lifting. We can act as your consultant to give your strategy a final check and ensure your business insights are setting you up for success.

BRAND EXAMPLES

Our success is only as good as your success