Market Entry Strategy

Fajr International offers a bunch of services to help businesses get into new markets smoothly and strategically. We don’t just call ourselves “Market Entry Consultants,” but our services – like Market Entry Strategy, Market Studies, Forecasting, and Competitor Analysis – all work together to create a solid plan for successfully entering a new market.

MARKET ENTRY STRATEGY

We Figure Out Everything We Can About Your Potential Customers

We kick off our market entry process with some serious market studies. We’re talking a deep dive into things like market size, what’s trending, and how different industries operate across the Middle East. This means we figure out everything we can about your potential customers – who they are, what they like, how they shop, and where they live. By zeroing in on exactly who you should be targeting, we help businesses create products and messages that really click with the local crowd.

Our studies don’t stop there. We also come up with fresh marketing ideas that make sense for the Middle Eastern culture. We’ll help you find the best ways to get your product out there, whether that’s through traditional or digital channels, and suggest promotions that will get you the most attention. We even scope out the competition – looking at their sales tactics and market share to find opportunities for you to stand out. The goal is to craft a unique pitch that grabs people’s attention and turns them into loyal customers, all while keeping the region’s unique trends and consumer habits in mind.

Basically, all this groundwork is what allows us to build powerful market entry strategies that are essential for landing new customers.

MARKET STUDIES

Designed To Help Your Business Succeed

We also help you figure out what to expect in terms of sales right from the start. This isn’t just about guessing; we use financial modeling to project how many customers you’ll need to hit your revenue goals. By giving you realistic sales forecasts, we can help you set smart customer acquisition targets and make sure your marketing and sales budget is being used in the best way possible. This approach means your plans for getting new customers aren’t just creative – they’re also practical and designed to help your business succeed.

All of our services – from digging into the market and creating marketing strategies that fit the local culture, to forecasting sales, setting up your business, and guiding your investments – work together. They give you all the tools and insights you need to successfully win over customers in the diverse and bustling markets of the Middle East.

Why choose us

Fajr International is a team of international expansion consultants with extensive experience supporting brands as they enter and scale in international markets. Our approach combines local market expertise with global industry insights to ensure your brand's growth in exciting new markets. We understand the unique challenges, creating tailored solutions to make the process smooth, strategic, and profitable.

Expertise in Western Market Expansion
We specialise in helping Western brands breaking into international markets and vice versa. Our experience has given us a deep understanding of both the challenges and opportunities that come with it. We speak your language - not just figuratively, but in terms of business goals and expansion strategies.

Tailored solutions for Global Brands
Whether you're a large enterprise or a fast growing start up we provide the right balance of strategic advice and practical implementation.

Proven Results
We have a strong track record of helping Western brands succesfully expand into international markets, from establishing online stores to building local pertnerships and driving sales growth. Our results-driven approach ensures that your market entry is not only smooth but also profitable.

BRAND EXAMPLES

Our success is only as good as your success