Selling the Solution, Not the Product

Wednesday 29th October 2025
Monument, London, United Kingdom
£199 + VAT

Visit Eventbrite to Book Your Place - £199

PROGRAMME

This workshop is all about ditching the sales pitch and becoming a trusted advisor. We’ll show you how to lead with research, ask the right questions to find hidden gaps, and speak the language of senior executives. You’ll leave with practical tools to turn transactions into long-term strategic partnerships.

09:30 – 10:00 | Registration and Networking Breakfast
Meet fellow attendees and speakers while enjoying breakfast

10:00 – 10:30 | Pre-Game and the Partner Mindset
We’ll kick things off by exploring how to shift from a “selling” mindset to a “consulting” one, including how to use pre-meeting research to find the perfect business hook.

10:30 – 11:15 | Mastering the Discovery Call
This session focuses on the “Questioning Funnel,” teaching you how to ask the kind of deep, impactful questions that uncover a client’s true business gaps.

11:15 – 11:30 | Coffee and Networking Break
Take fifteen minutes to grab a brew, stretch your legs, and chat with the rest of the group.

11:30 – 12:15 | Crafting the Executive Value Prop
We’ll practice turning boring product features into high-level business outcomes that actually resonate with senior leaders and decision-makers.

12:15 – 12:45 | Real-World Roleplay
You’ll jump into a live exercise where the goal is to uncover three major pain points through pure consultation before you even mention your own services.

12:45 – 13:00 | Handling Objections and Closing
We’ll wrap up by learning how to turn “no” into a conversation and ensuring you never leave a room without a solid next step on the calendar.

Our Speakers

Dunia Silan

SVP of Revenue, EMEA and JAPAC, Skimlinks

Dunia Silan is a dynamic digital executive leader with over 15 years of experience in the digital media industry, currently serving as Senior Vice President of Revenue at Skimlinks. Respected throughout the industry for building high-performing teams across multiple regions and successfully launching new markets from inception to scale up and profitability.

Francis Mac Aonghus

Snr Director, EMEA, Skimlinks

20+ years driving commercial success through strategic leadership in the ever evolving world of digital commerce. Currently at the helm of commercial strategy at Skimlinks driving expansion across UK and EMEA.

Visit Eventbrite to Book Your Place - £199

Your Partner In Global Success

We're here to help your business go global. We start by giving you a clear picture of what's out there with our deep market research and analysis. From there, we work together to build a solid global expansion plan and choose the smartest way to enter new markets.

We also handle the day-to-day operational support to make sure everything runs smoothly and help you craft a winning value proposition. Whether you need us for a full project or just for a final check on your plans, we'll help you get ready for success.

find out more about Our Services

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Market Research & Analysis

We provide deep market research and analysis to get your business ready for the international scene. We help you pinpoint the best markets and understand local culture and consumers.

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Strategy Development

We partner with you to create a solid global expansion plan. We help you pinpoint goals, find new markets, and choose the smartest entry strategy, ensuring your success.

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Operational Support

We handle the day-to-day side of your international expansion. We help you with everything from setting up offices and managing supply chains to navigating complex trade regulations and legal compliance.

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Workshops and Training

We prepare your business for the international scene with our market research and analysis. We help you pinpoint promising markets, and give you the inside scoop on local cultural norms and consumer behaviour.

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Crafting Your Value Proposition

We help you win over senior leaders by crafting a powerful value proposition. We create key messages and presentations that position you as a true partner to help you close bigger sales.

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Consultancy

You don't always need us to do all the heavy lifting. We can act as your consultant to give your strategy a final check and ensure your business insights are setting you up for success.

BRAND EXAMPLES

Our success is only as good as your success